Instagram is among the most promising social platforms for business promotion.
After reading this article, you will no longer doubt the effectiveness of promotion in Instagram. Also you will learn how to promote projects with Instagram.
Why Business Need Instagram
You can answer this question with the help of statistics. According to the Pew Research Center, 17% of the total number of users of social networks over 18 years old check the account in Instagram.
The core audience of this social network are young people aged 18 to 29 years. It’s about the generation of millenials, who often make purchasing decisions under the influence of social platforms.
In the gender aspect, Instagram is dominated by women. Instagram users are very actively using this network. 57% of owners check their account at least once a day, and 35% do it several times a day.
The publication of Hopes & Fears provides simple and clear arguments in favor of using Instagram to promote business in runet:
Online clothing store Haute Future attracts about 80% of buyers using Instagram.
Resale-Shop Buy-by-me attracts with Instagram 65% of customers.
The store of hand made Lapatanova products in the person of the founder Kati Kotova attracts customers exclusively with the help of Instagram.
Of course, these figures were not obtained with the help of research with a representative sample.
Rather, we are talking about examples that confirm the possibility of effective use of Instagram to promote business in runet.
Practical tips for using Instagram for business promotion
If you sell services, for example, cumulative life insurance, internet trading or laptop repair, look for customers in Facebook and other traditional social networks. Visual social platforms, including Instagram, are more suitable for the sale of goods.
Clothes, cosmetics, DIY goods and hand made, photographs, decorative products – these are some categories of products that can be promoted in Instagram.
The following practical tips will help you attract customers in practice:
Subscribe to the Instagram for business blog updates
In the blog Instagram for business you will find recommendations on using this network to promote projects. Also, you will be able to receive notifications of new features and examples of successful use of Instagram authoritative brands.
Optimize your company profile in Instagram
Optimization will make your company profile visible to users of search engines. In addition, the optimized profile will not let them get lost after landing. To optimize your profile, do the following:
Set your company logo as your profile photo. If you do not have a logo, use an image of one of your products.
As a nickname, use the name of your company and / or the words that express the essence of the business.
Briefly describe the essence of your proposal. Users want to know what you are selling.
Include in the description your contact details, including the URL of the site.
Pay attention to privacy settings. Your photos should be accessible to all users.
Publish photos of your products
Turn the account into Instagram into the storefront. Invest in creating professional photos. When you take pictures of a home cake with a digital soap box, it looks beautiful. When a photo is made by a professional, the cake looks so delicious that they want to buy it.
Add hashtags to your photos
Hashtags help the target audience find your products. According to the marketing company TrackMaven, 4-5 tags are enough under the photo.
Periodically publish photos of entertaining nature
Try to give the audience a reason to smile. Well, if funny photos will be related to your business. Did the customer support manager spill coffee on the keyboard? Show users that the company’s employees are trying not to ignore any applications, so they can not go to the buffet even for 5 minutes.
Publish your video
Since mid-2013, Instagram users have been able to create and publish video for 15 seconds. Share videos with your friends on Facebook, Twitter, include them in the email-list. Do not forget about the possibility to embed the video from Instagram on the pages of your blog or site.
According to TrackMaven, the most effective filters for photo processing are Mayfair, Normal and Inkwell. They often generate a response from users. According to the research company Simply Measured, brands most often use filters Lo-fi, Valencia, Rise and Amaro.
Invite audiences to participate in contests
Competitions, for the victory in which valuable prizes are offered, effectively stimulate the activity of users. Use this tool to attract additional subscribers and get an audience response.
Offer the contestants the conditions of the competition, eliminating the cheating. For example, declare that the best photo will be chosen by the jury, which you enter, your cat and canary. Or promise to determine the winner by lot.
Offer discounts and bonuses to subscribers
According to the University of Massachusetts in Darmouth, 64% of Facebook users subscribe to brand pages in order to receive discounts. Instagram users will also be more likely to sign into your account if you promise them bonuses.
Do not hand out coupons just like that. Ask the subscriber to leave a few comments, make a repost of your photos, etc.
Show the kitchen of your business
Putting into operation the equipment, opening a new office, a weekly meeting, – use such information messages to cover the activities of the project. Publish photos of employees in the workplace.
Customers want to know that they communicate with real people, not with the faceless company X.
Show the capabilities of your product
Stimulate demand by demonstrating the capabilities of your product. Show how high the foam makes the coffee machine, let the customers evaluate the clothes not on hangers, but on models, demonstrate the speed of vegetable cutting, show haircuts and make-up that can be done in your beauty salon.
Measure the effectiveness of business promotion in Instagram
Focus on the standard metrics of marketing effectiveness in social networks: the number of likes, comments, sharing, transitions to the company’s website, leads and conversions. Use the services of analytics Curalate and Blitzmetrics, allowing you to evaluate the effectiveness of notes with visual content.
Evaluate an effective information dissemination channel
Try to interact with the audience through Instagram. You will be able to attract customers if you sell clothes, handmade goods, decoration items, services related to beauty and body care. Optimize the profile, publish photos of your products, mark them with hashtags, hold contests and offer discounts to customers.