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Want to get on your business page in Instagram, the user did not close it, but signed it?

“Instagram” is primarily a visual social network. Therefore, the page should be filled with not only useful, but also effective content. Beautiful, catchy design attracts more subscribers.

From this article you will learn how to make a beautiful business account without any special knowledge of design.

Table of contents:

Design “grid”

Chess order

In line

Diagonally

Framework

Frames in the form of geometric shapes

Color Frames

Tile

Collage

Puzzle

Color in design

Selection of primary colors

Mood and tone

Shooting style and photos

Plan and View

Style

Design “grid”

Chess order

Arrange the photos in a staggered order, alternating similar images through one. For example, pictures alternate with quotations. Or contrast photos with pastels.

Do not limit yourself – come up with a unique sequence. If you have an online store, alternate photos of products with text content (reviews, useful information). Choose something that fits exactly on your page.

In line

Another simple and effective way of giving individuality to an account. Each series can be devoted to one topic or section. You can group by colors, style or type of content.

Placing in a line can be not only horizontal, but also vertical.

Diagonally

Use the same approach and place visually similar photos on the diagonals.

When applying layouts “In line” and “Diagonally”, publish three photos at once. Otherwise, the rows will be mixed, and the design logic will be destroyed.

This format is popular with shops, fashion designers, beauty salons and tattoo parlors. Alternate a close-up, where the details are shown, with a general. This will give a complete picture of your product or service.

Framework

Frames in the form of geometric shapes

You can not limit yourself to only square frames. Rectangular, round – experiment with different geometric shapes.

It looks good to use frames of different sizes.

Color Frames

Not only white, but also black, frames of all colors of the rainbow.

The use of the framework is ideal for the portfolio design of a photographer, artist or designer. The frame highlights each photo separately and accentuates the image itself.

Tile

Collage

Profile with such a design is difficult to leave. Flipping through it, you do not notice how time flies.

Photos and elements flow harmoniously into each other.

Are you marketing a blog about your business? Then this is the ideal filing format. It is easy to guide and direct the reader to the selected topics. And additional elements of design immediately tell about the topic of the page.

Puzzle

And you can make it easier – cut one photo into 9 or 12 pieces. By this principle, instalending is created. If you need a landing page in Instagram, there is no better option.

To create the designs “Collage” and “Puzzle” you will need third-party applications or skills of working with Adobe Photoshop, Adobe Lightroom.

Color in design

Selection of primary colors

The account made up of black and white photographs will always look stylish and harmonious. But a bit monotonous for a commercial profile. Because you can choose one or more primary colors and use them in the content.

The main color of the page can be changed by scheduling transitions and selecting photos.

Do you have brand colors? Draw the page with their help. If not, choose those that suit the image you are creating and are better perceived by the audience.

Mood and tone

Apply the same settings when processing photos. This will give the integrity of the page. Bright and contrasting or airy and weightless?

To get this effect, apply one filter to all the photos. No matter what your “Instagram” is dedicated to – this technique will add to the attractiveness and harmoniously combine all the elements.

Shooting style and photos

Plan and View

Select the plan or view from which the photos will be taken. Photographs with a repeating element or the same feed make the profile recognizable.

Style

Black and white photography, minimalist, pop art, comics, dudling. Design, where the components are sustained in one style. Well suited for illustrators, artists, designers who have found their style.

Even if while you do not have a budget for the designer, you can create an effective profile yourself.

Experiment, try to combine several approaches. We are sure that you will find a design that will add individuality to your Instagram.

Share with us links to interestingly designed profiles. Let them inspire not only you!