Delight them to promote your brand
In most cases, people enter social networks to interact with others (be they brands or physical persons), and that is exactly what they hope to be able to do.
No one enters Instagram just to “enjoy” the sales announcements published by the brands that follow.
In fact, this type of publication is the main reason why people stop following brands on networks.
So, how do you avoid falling into the blacklist of your audience and avoid being hated?
– Get on the other side.
If that is all.
Ask yourself: If I were on the other side of the screen, would I like to receive this content? Would I feel good about the frequency of publications? Would receiving this give me any value?
Through this simple exercise you will learn to avoid the most common mistakes of brands in the management of their Instagram accounts.
Other more specific things you can do are:
“Like” and comment on your followers’ posts
Give “mention” and recognize the loyalty of your most loyal followers
Reply to comments (as many as you can) in your posts
Refill interesting content from other accounts
Monitor your hashtags and thank those who share your content
When it comes to social networks, we never know when the rules of the game will change (for better or for worse). For that reason, we must take advantage of the opportunities that arise at the moment they are presented.
Currently, Instagram is one of those opportunities.
Its reach, engagement, growth and popularity are characteristics that make it a gold mine for those who know how to take advantage of the circumstances.
If you still have not put your batteries with your Instagram marketing strategy, I recommend you do it before it’s too late.
Leave us a comment and tell us if you are motivated to try using Instagram to grow your business.